I don’t understand why, when it comes to women in music, the phrase “sex sells” often to applies. It now seems to be the norm to see women being used as decorative objects in music videos. Many male artists seem to rely on the women in “barely there” outfits to add more entertainment to their videos and attract their audience. However, shouldn’t an artist’s lyrics alone be enough to attract viewers? In addition to this, female artists are also taking advantage of the “sex sells” phrase to increase their fanbase. For example, certain Disney stars are now attempting to shed their youth and embrace a more “mature” status by become more provocative in their music and appearance. What concerns me most is what happens to those younger girls who are their fans? The image that is being spread across televisions screens influence the eyes that are watching them. The age at which girls are changing their appearances and behavior due to the women she sees on TV (both artists and video “models”), keeps getting younger. I feel as though the way that women are portrayed in all aspects of music is dwindling. We are being stripped of our substance and instead are being valued only for our bodies; and that is absolutely wrong. What kind of message is being sent to the younger and more impressionable generation? If we are sending out the message to the younger generation, particularly young girls, that a woman is to be defined by her body, rather than the many different roles that we take (strong wife/mother, business owner, lawyer, etc), what type of future is being molded?
What are your thoughts about the way that women are displayed in music videos? Do you see anything wrong with it?
-Jessica
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